Tel Aviv

Tel Aviv Landing Pad

The Australian Landing Pad @ SOSA, Tel Aviv

The Tel Aviv Landing Pad will be located at SOSA (South of Salame). Described as 'the town centre for the innovation industry' in Tel Aviv, SOSA was founded by a community of innovation stakeholders, including some of the most prominent angel and venture capital investors in Israel. Occupying four stories of a vintage industrial building in South Tel Aviv, SOSA offers its members a uniquely crafted space, designed to promote interaction, creativity and collaboration.

“SOSA is run by a very talented team of entrepreneurs that strive to provide ongoing value to their members. Whether it's through specific events, or just spending time working in SOSA's shared space, we are able to meet, work and socialise with the best people from the entire startup community – from entrepreneurs to investors to service providers.”

Australian VC and SOSA member - Square Peg Capital

Omri Wislizki

Tel Aviv Landing Pad Manager

Omri Wislizki is the Australian Landing Pad Manager in Tel Aviv and has been with Austrade since May, 2016. As part of the Landing Pads team, Omri works with Australian startups seeking to access the global market and Israeli innovation ecosystem.

Since joining Austrade, Omri has been at the centre of linking the Australian and Israeli startup ecosystem and developing strong networks within investor, startups, multinational innovation and R&D centres, and research communities, to assist Australian startups.

As a Tel Aviv native Omri, has been involved in Israel's startup ecosystem throughout his career.

After serving as a Parachute Instructor in the IDF, Omri received his B.A in communications and Interactive media from the IDC Media Lab.

Prior to joining Austrade, Omri was a technology scout for the Korean multi-national LG, as well as undertaking roles within a number of startups.

Book a Virtual appointment with Omri

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Who should apply?

The Tel Aviv Landing Pad is the ideal market for early stage Australian entrepreneurs looking to refine their product/service by offering experience and knowledge in the following areas:

  • a ‘Go Global’ mindset - building a global company from day one
  • product validation
  • business model validation
  • highly curated business interactions (entrepreneurs, investors, service providers, potential partners)
  • access to global innovative corporates (everything from tech to mobility, telco, banking, energy, insurance, consumer electronics etc.)
  • a strong global business network.
"The Tel Aviv Landing Pad offers a complete mindset shift in what it takes to be a successful global startup".

Casey Elmer, Marketing Director, Sail


In addition to the standard Landing Pad inclusions, participants in the Tel Aviv Landing Pads program will have the opportunity to participate in vertical themed, tailor made boot camps on subjects ranging from user interface design to pitching to investors (boot camps will be delivered up to four times a year with limited space of up to 10 participants).


About Tel Aviv

A leading startup centre

Driven by government policy, Israel’s innovation ecosystem is shaped by a sophisticated network of major global investors, startups and relevant service providers such as expert IP lawyers.

Tel Aviv Infographic - Startups

The Compass Global Startup Ecosystem, which ranks startup ecosystems around the world, ranked Tel Aviv in 2015 as the best startup centre outside of the United States. The Tel Aviv Municipality describes the city as “entrepreneurially-focused and no-nonsense … Tel Aviv packs a perfect ‘innovation ecosystem’ storm: thousands of high-tech companies and startups; leading multinationals; accelerators and co-working spaces; and dozens of networking events."

A magnet for multinationals

There are more than 300 multinationals from various sectors such as fintech, agtech, tech giants, digital, mobility, energy, travel. Companies present in Israel included Google, Facebook, Apple, Singtel, Verizon, Samsung, GE, General Motors, along with a range of global financial leaders.

Strong venture capital network

The Israel Venture Capital Association reports that in 2016, venture capital funds in Israel raised US$10 billion across 104 deals compared to US$4.43 billion in 708 deals in 2015.

Tel Aviv Infographic - Venture Capital

Mature startup ecosystem

Tel Aviv is a mature startup ecosystem with many Founders establishing multiple enterprises. Learn how to become a better Founder by refining your product/service offering and ‘go global’ market strategy as well as obtaining insights from experienced entrepreneurs and the different players in the ecosystem.

Learn more about Tel Aviv by downloading our Infographic (PDF 145.6KB)

Ready to take on the world? Apply Now

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