This presentation is for industry and government stakeholders  who are responsible for activities in international markets.

It explains the Building Brand Australia program strategy and how the program can be used by them to enhance their work in presenting Australia to the world.

By working together – industry and government can build brand Australia and we invite you to align your achievements and capabilities with Australia Unlimited.

The presentation is in three sections

Section 1: Background to the current Brand Australia Program Strategy

Section 2:The Australia Unlimited Content Platform

Section 3: The Australia Unlimited brandmark

We encourage sharing of this information and look forward to working with you on this important initiative.