Brand Australia in Action
Explore these posts to discover the full range of events, countries and industries where Australia Unlimited has been used effectively.
The Australia Unlimited (AU) iPad magazine app was launched in Hong Kong by eminent Australian and head of the West Kowloon Cultural District, Mr Michael Lynch, CBE AM at an Austrade-organized event.
More than 70 influential Australians and alumni gathered at Hullett House, where Australian Consul-General, Mr. Paul Tighe and Senior Trade Commissioner, Mr. Phil Ingram formally introduced the nation brand and invited guests to be advocates for contemporary Australia.
Mr Lynch, who sees his arts administrator role as an opportunity to reinforce and embed the connections between Australia and China, is on the cover of the June edition of the iPad magazine. As guest speaker at the launch, he spoke about Australian creativity and boldness and shared his experiences as an Australian working overseas.
Transtar Asia Director, Ms Annie Meyer was also featured in the magazine and attended the launch. She took advantage of the AU Creative Commons license to share her story on AU with more than 5,000 of her business contacts.
The West Kowloon Cultural District is the largest integrated infrastructure project in Hong Kong with 17 cultural venues planned.
Download the latest edition of the AU iPad magazine from the app store or visit www.australiaunlimited.com to read the latest stories.
Time to get the show on the road - Australia heads to the Venice International Architecture Biennale
Australia June 2012
Brand Australia is proudly sponsoring the 13th Venice International Architecture Biennale. The Biennale is arguable the most important event on the International contemporary architecture calendar attracting thousands of the world’s most influential architects, designers, planners, developers and critics. Australia has had a pavilion at the Biennale since 1988 which this year will home to ‘Formations: New Practices in Australian Architecture’.
Six of Australia’s most innovative Architecture practices have been selected to exhibit at the Biennale. From engagement with humanitarian causes to the creation of specialsed technology and education networks for advanced material cultures, these practices represent Australia’s wealth of innovation within the architectural community.
Last week the creative team came together to oversee the packing up of the exhibits for shipping to Venice. Creative agency TOKO’s Eva Dijkstra and Michael Lugmayr joined Anthony Burke, Associate Professor and Head of the School of Architecture at UTS met at Global Specialised Services to ensure the packing went smoothly. Anthony Burke along with Gerard Reinmuth will head the creative team for the Australian Pavilion.
The Venice Biennale opens on 29th August and runs until 25th November 2012 and is expected to attract over 100,000 visitors.
The Australian Ambassador to Germany, Mr Peter Tesch opened the first Australia – Germany Solar Future Forum at the Australian Embassy in Berlin on 5th June 2012 in the run up to Munich’s Intersolar (13 -15 June).
Speaking at the event was world leading expert in photovoltaics, Professor Martin Green from ARC Photovoltaics Centre of Excellence at the University of New South Wales. He outlined future developments in PV addressing solar cell efficiency and cost. “Only global collaboration between leading countries with complementary skills will accelerate the pace to meet the set environmental and economic targets for a clean energy future“, said Professor Green.
Dr. Klaus Lips, Head of the Energy Materials In-Situ Laboratory Berlin (EMIL), presented a joint research project designed to increase efficiency in photovoltaics. The Australian - German research team is working on a “turbo for solar cells” for improved PV energy conversion. Also speaking was Dr. Markus Glatthaar, Head of Department, Novel Processes, Fraunhofer-Institute for Solar Energy Systems ISE who outlined ways of reducing costs for mass production for future solar cells. This was followed by a panel discussion featuring the scientists and Nicola Watkinson, Consul General and Senior Trade and Investment Commissioner, Western Europe, which emphasized the important role of international research cooperation between leading, technologically advanced nations and argued for a joint roadmap to foster further collaborations.
