Brand Australia in Action
Explore these posts to discover the full range of events, countries and industries where Australia Unlimited has been used effectively.
Working in partnership with Australian Business UK, Australia Unlimited launched Australia Unlimited and the new iPad App as part of an Australia Day business network event on 26 January 2012.
Over 500 Australian Business members and guests gathered in London at Grange St Paul's Hotel to network and celebrate Australia Day, which proved an excellent forum to explain Australia Unlimited, highlight Australia’s credentials on the world stage and promote the new iPad magazine. A launch video introduced the new iPad app and roaming promotional staff interacted with guests to demonstrate the app features and create a buzz around australiaunlimited.com, highlighting the stories of contemporary Australia to an audience of Australian diaspora and their UK business partners.
Entertainer Nick Hardcastle coordinated the night as MC, and guests were treated to performances from Australian performers The Divas from West End musical (Priscilla Queen of the Desert), Mig Ayesa (INXS) and a variety of Australian food wine and beer.
Chairman of ABUK, Phillip Aiken, addressed the crowd to highlight the importance of the ABUK and Australia Unlimited partnership and encourage participants to learn more about the Australia Unlimited program. Doctor Julian Savulescu, Professor of Practical Ethics at the University of Oxford, attended as guest of honour, helping to promote the iPad and drawing winners of the business card raffle.
As part of the promotion attendees were encouraged to engage with apps available via iPads on display, to download the app, visit the website, and follow Australia Unlimited on Twitter. As a result downloads and visits from the UK continue to grow.
Based in Los Angeles, Australians in Film hosts around 25 screenings a year for members and guests. Previous screenings have totalled over 140 feature and television films. Brand Australia is a proud sponsor of Australians in Film and participates in these screenings by inviting key industry contacts and ensuring prominent display of Australia Unlimited branding at the entry to the event where the main stars were photographed by attending media.
Photos:
Michael Kelleher, Executive Director of Australians in Film, presents the demonstrates the Australia Unlimited ipad app
Director Daniel Nettheim at the Australians in Film screening of The Hunter March 16, 2012 at Linwood Dunn Academy Theatre in Hollywood, California
Producer Vincent Sheehan attends the Australians In Film Screening of "The Hunter" at Linwood Dunn Theater in Hollywood, California.
On March 28, in partnership with The Economist magazine’s “Ideas Economy: Innovation” event in Berkeley, California, Austrade San Francisco held a breakfast seminar and exhibition booth to promote Australian innovation and the launch of the Australia Unlimited iPad app.
The Economist’s annual event is one of the most highly regarded on the subject of innovation and draws hundreds of senior representatives from across all industries as well as thought leaders from government and academia.
Around 30 senior guests were part of an exclusive breakfast where Consul-General and Senior Trade Commissioner Nigel Warren formally introduced the Australia Unlimited iPad app. The iPad app was then present to the more than 250 attendees throughout the day and was well received by many.
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