Brand Australia in Action
Explore these posts to discover the full range of events, countries and industries where Australia Unlimited has been used effectively.
It was one of the world’s most recognised campaigns, generating hours of chatter and seen by millions of eyeballs across the world.
The World’s Greatest Job PR campaign gave international office workers a new dream destination and screen savers filled with white sands and aquamarine seas. It also filled the seats of airlines and helped local operators to full capacity.
A local Australian suit store was looking to increases its sales and engagement in the UK. It rolled out a creative PR campaign encouraging cricket-loving customers to participate in their Grazed on Greatness campaign. Putting a new spin on the paddock to plate philosophy, they lifted grass from Sydney Cricket Ground, re-planted it at a local farm, grazed sheep on the grass then spun the wool into a unique suit.
As images of death and destruction flashed around the world, 78 communities at the centre of Victoria’s Black Saturday bushfire were relying on skilled communications professionals to tell them where to go, who would help them and what to do next.
From triumph to tragedy, Australian PR professionals are often at the centre of great ideas, creative communications, solid business advice and crisis management.
Public Relations Industry Association of Australia (PRIA) National President, Nick Turner said that Australia’s practitioners produce some of the best PR work in the world, scooping 10 PR Lions from a pool of 69 winners at the recent Annual Cannes Lions International Festival of Creativity.
“Our PR’s produce work that is in high demand, providing a clear and transparent way of engaging and communicating with a client’s stakeholders, delivering a clear return on investment, serviced by practitioners who abide by a strict code of ethical conduct,” he said.
The Association, who has been responsible for the reputation of the reputation builders since 1949, is about to welcome over 800 of the world’s best PR’s to Australia for the World Public Relations Forum 2012.
“PRIA understands our industry is evolving very quickly as new communications channels come online and we like to keep the knowledge of our members at the cutting edge of international best practice.”
Australia Unlimited was the umbrella brand bringing together 42 Australian companies exhibiting at MinExpo 2012 in Las Vegas (September 24-26). Event organisers Symposium were licensed to use Australia Unlimited for the Australia Pavilion at the largest meeting in the world for mining suppliers.
Located in a main hall and situated next to competing mining countries China, Canada and Chile, the Australia Pavilion demonstrated our confidence and capability in a cohesive and coordinated display. The vibrancy of Australia Unlimited drew in high numbers of visits for the duration of the event.
AusBiotech has co-branded with Austrade’s Brand Australia Program and the Australia Unlimited brand to support its efforts to take Australian biotechnology capability, innovation and research to the world. For the Brand Australia Program, the partnership assists with the task of presenting a consistent and contemporary image of Australia to the world – one which enhances Australia’s international reputation through a focus on business, science, technology and contribution to global issues.
Dr Anna Lavelle, CEO of AusBiotech acknowledges that Australia is seen internationally as an ‘innovative country’. She explains, “Even though Australia makes up only 0.3 per cent of the world’s population, we provide 3 per cent of the world patents and publications, showing that Australia continues to ‘punch above its weight’ in the international arena.” Dr Lavelle continues: “The [Australia Unlimited] brand is excellent because it’s very clean and modern; it speaks to the youthfulness of Australia and the fact that we haven’t reached our [full] potential yet.”
Australia Unlimited provides a consistent brand identity for international activities such as trade exhibitions; it presents Australia in a vibrant and positive way and does ensure it stands in the international arena. Australia Unlimited is supported by a robust content platform that tells the story of contemporary Australia through its people.
You can read all about emerging world-class researchers on the australiaunlimited.com website.
People such as Jake Cao, a young materials engineer developing glass as an alternative implant for healing fractured bones or Professor Zee Upton, Co-Leader of the Tissue Repair and Regeneration Program within the QUT Institute of Health and Biomedical Innovation are featured.
Australia Unlimited has been well received by AusBiotech members who have attended events such as BIO international convention in the US and Medica in Germany.
AusBiotech is Australia’s industry organisation, working on behalf of members for more than 25 years to provide representation and services to promote the global growth of Australian biotechnology. AusBiotech is a well-connected network of over 3,000 members in the life sciences, including therapeutics, medical technology (devices and diagnostics), food technology and agricultural, environmental and industrial sectors.
