Brand Australia in Action
Explore these posts to discover the full range of events, countries and industries where Australia Unlimited has been used effectively.
The Australian presence was reunited under the Australia Unlimited banner, at the Monaco Yacht Show 2011, 21-14 September.
“We had such great feedback re the new branding and the stand looked so much better than last year... “
MaryAnne Edwards Chief Executive Officer Superyacht Australia Limited
A new, monthly iPad app, the Australia Unlimited magazine, is now available, leading the way for the Government’s adoption of digital technology.
This free app shares compelling stories of people who are changing the world for the better – through their business acumen, their art, scientific research or humanitarian endeavours. The common thread is the role Australia has played in their global success: as their native land, or through the experience of living, working or studying in the country.
The intent behind this app is to showcase Australia’s creativity and intellect, in a format that is both contemporary and engaging.
Updated every month with fresh, stimulating features and profiles, the iPad app also features interactive multimedia, video, music and slideshows.
The iPad app will be supported by the australiaunlimited.com website, launching in mid-December, which will act as a hub of all relevant articles and information. This archival system means the content will be readily accessible by all, searchable by theme and topic.
For more information: www.australiaunlimited.com
Download from here
The Commonwealth Business Forum occurred over three days as part of the greater Commonwealth Heads of Government Meeting (CHOGM) held on 28 – 30 October 2011 in Perth, Australia. Co-organised by the Commonwealth Business Council, the Australian Government, and the Western Australian Government in collaboration with the private sector, the Commonwealth Business Forum brought together 1,400 business and government leaders from 54 nations, 160 speakers, 16 Commonwealth Heads of Government, the Prime Minister of Australia, eight Federal Government Ministers, the Premier of Western Australia, and the Premier of Queensland.
The featured area showcased the Australia Unlimited (AU) brand and was a focal point for attracting delegates, providng an immersive experience and generating interest for delegates.
The Australian Government area was an ideal location from which to distribute a suite of AU branded materials including: a nominal promotional item; a copy of the Australia Unlimited magazine, and general event materials in an AU branded tote bag. An overview of the featured area and collateral items are listed below.
In addition to AU branded materials distributed from the stand, the Australia magazine was delivered to all guests staying at the hotels onsite at Burswood.
