Brand Australia in Action
Explore these posts to discover the full range of events, countries and industries where Australia Unlimited has been used effectively.
Since 1992, the AGDA Award program has been Australia’s barometer for creative excellence. There are 10 award categories which cover design mediums such as identity, digital media and packaging.
Brand agency RE: (part of M&C Saatchi group) were recently recognised and accoladed for the design of the Australia Unlimited notebook by AGDA in their ‘Book’ category.
Layering the stunning photography of Australian Danielle Thompson, designer Benni Weller and creative director Simon Hong created a magnificent and premium stationery piece.
New Delhi, India February
Minister of Trade and Competitiveness, Dr Craig Emerson joined cricketing legend Adam Gilchrist in New Delhi on January 28 to launch a special India edition of the Australia Unlimited app-based magazine to an influential Indian audience and to local media.
The Australia Unlimited website and magazine style apps showcase the ideas and achievements of our world-class scientists, exporters, designers, educators and entrepreneurs – at home and around the world.
"This special edition of the magazine is dedicated to some of the people at the centre of Australia's rich relationship with India," Dr Emerson said.
Australia Unlimited is all about Australia’s greatest asset – not our beaches or our mines – our people.
Stories include a profile on Australian Caroline Poiner leads Artisans of Fashion a dynamic social enterprise uniting Australian fashion designers with incredible artisans to help keep India's textile crafts alive; and the current technology bond created by Australia's need for technology expertise and India's ability to provide it has seen India's big five IT service providers ramp up their commitment to Australia.
“Our two countries share a strong bond through our passion for cricket. The Australia Unlimited magazine reminds us that there is much more to this relationship than a ball and a bat," Mr Gilchrist said.
Australia Unlimited India edition for iPad and iPhones is available for free from the App Store. Visit australiaunlimited.com to read more good news stories from and about Australia.
CSIRO has co-branded with the national brand, Australia Unlimited, to strengthen Australia’s international profile in innovation and technology.
The co-branding will refresh CSIRO’s visual identity in international scientific and commercial circles, where Australia’s reputation as an innovative nation is critical.
CSIRO collaborates with many international partners on fundamental research and innovation and the collaboration with Austrade will create greater consistency and awareness of Australia’s capability worldwide.
CSIRO will introduce the visual identity in a range of publications for international audiences; in speakers’ kits for scientists and alumni; on the international section of the CSIRO website; and will be an important part of collateral for CSIRO events.
Australia Unlimited will support CSIRO by promoting its international activities through its social media channels. The support of CSIRO’s international network including its alumni to advocate on behalf of the program will add to effort of enriching Australia’s international reputation.
