Brand Australia Program
Contemporary Australia abounds with a positive outlook. A powerful optimism lies at the heart of its people and drives the country forward, offering unlimited possibilities. Australia Unlimited
About the brand
Australia is already well known for its friendly people, spectacular environment, resources and lifestyle. But this is only part of our story. Contemporary Australia is a confident, creative and outward looking nation, with a strong economy and an abundance of talented people.
Expression of interest
The Brand Australia Program seeks brand partners to further the program’s objectives with target audiences in priority international markets. If your core business, activity, event or program involves the presentation of Australia to an international audience, we would like to hear from you.
About the program
Australia Unlimited was developed as part of the Australian Government’s Building Brand Australia Program, which was established to more effectively communicate the skills and contributions of contemporary Australia to a global audience.
Brand in Action
Frankfurt, Germany October 2011
The Australian presence was reunited under the Australia Unlimited banner, at the Monaco Yacht Show 2011, 21-14 September. “We had such great feedback re the new branding and the stand looked so
