The Commonwealth Business Forum occurred over three days as part of the greater Commonwealth Heads of Government Meeting (CHOGM) held on 28 – 30 October 2011 in Perth, Australia. Co-organised by the Commonwealth Business Council, the Australian Government, and the Western Australian Government in collaboration with the private sector, the Commonwealth Business Forum brought together 1,400 business and government leaders from 54 nations, 160 speakers, 16 Commonwealth Heads of Government, the Prime Minister of Australia, eight Federal Government Ministers, the Premier of Western Australia, and the Premier of Queensland.

The featured area showcased the Australia Unlimited (AU) brand and was a focal point for attracting delegates, providng an immersive experience and generating interest for delegates.

The Australian Government area was an ideal location from which to distribute a suite of AU branded materials including: a nominal promotional item; a copy of the Australia Unlimited magazine, and general event materials in an AU branded tote bag. An overview of the featured area and collateral items are listed below.

In addition to AU branded materials distributed from the stand, the Australia magazine was delivered to all guests staying at the hotels onsite at Burswood.